Chilla
Branding
For this project I was tasked with creating a brand from scratch. Chilla, the fruit flavored cola brand was created. The Chilla name is a portmanteau of chill, and cola which as a brand name should evoke a cool, icy feeling in the audience. It was my intention to give this brand a South American vibe, and as such I created the chinchilla mascot to go along with the brand. The color scheme for each can is based off the colors that you would see inside each fruit in order to make the audience think of that fruit's juice when looking at the can. The design on the can's background is meant to represent the sun's rays on a summer day.